How A Social Marketing Coach Can Craft Better Console Launches

By Robbie Sutter

When it comes to the launch of video game consoles nowadays, it seems like there are so many variables to take into account. This subject came to me when I was reading about the upcoming release of the PlayStation 4 before 2013 was out as well as the games that would be coming for it. I don't think that anyone can argue against the idea that there are allegiances between certain companies. Seeing as how launches do not go over entirely well, can a social marketing coach help?

There may be certain issues with the hardware, first and foremost, which are problems that early adopters seem to encounter. I recall many of my friends having issues with their Xbox 360 consoles mostly because of overheating. This resulted in them simply shutting down and no longer working, meaning that they have to ship them back to Microsoft in order to have them fixed. You have to wonder why such matters aren't ironed out prior to release. Are such faults simply too small to focus on?

There is a chance for error as far as the gaming business is concerned and those who have been playing games for years understand this. You want to be able to purchase a console that has the strongest amount of games to play, each of them proving to be more dynamic than the last. However, releases nowadays appear to trickle in a state of drought before they kick into overdrive. One cannot deny, though, that said drought is unfortunate for individuals who bought these consoles early on.

With all of this said, what can a social marketing coach do in order to help this tremendous matter? I believe that there are many ways that it can help but it has to do address the issue with games since it seems to be the most feasible. There should be a stronger string of releases to come so that more individuals pick up the console. When it comes to practically any business, authorities like S-M-M-C can tell you that content is a vital component.

To say that gamers all around the world are excited for the next iteration of consoles would be an understatement. To me, the rivalry between various game companies is one of the healthiest because it is able to bring better content to the surface. You want to be able to make the most of this business and make sure that the boxes you purchased are going to prove useful. In order to focus on concerns related to content, I feel as though a social marketing coach can help.

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