Thursday, February 7, 2013

Getting a Larger Number of People to Like Your Facebook Page

By Ron Stucky


Do you have memories of when Facebook was only accessed by college students? Well that time has passed. A Facebook account is something everyone has now, even your eighty year old grandmother! Facebook has therefore become an excellent place for online marketers to sell their goods and garner interest. This can be done in a lot of ways but one of the best is to create a "fan" page for your business. Of course, just creating a fan page won't automatically lead to more sales and more interest. Use these tips to help you increase your Facebook popularity (and grow your business).

Add the Facebook widget to your site. This is one of the easiest ways to let people know that you have a Facebook fan page. Making the widget is quite simple. Facebook has the tool already set up. You just create your widget, adjust it to look the way you want it to look and then embed the code into your website. While some people put their widgets on a dedicated page or in their footers, the best place is actually on the sidebar. The widget shows how many people "like" you as well as linking to your page.

Ensure that any printed media you have includes the address of your fan page on Facebook. Besides your full contact details, you should make sure you include your fan page URL on everything from fliers to letterheads and business cards. This will show your offline clients that they can use your Facebook page to stay up to date with what you are doing.

Blast your email list with a message. You need to make sure they are aware of your new Facebook fan page. Put a link to the page in your email and encourage them to "like" you. You might want to increase the incentive to do this. You could organize a competition and get people to put up comments. You could offer people a bonus if they mention the newsletter when they like your page, which means you will know exactly what freebie you need to send them. Something small is fine because it really doesn't have to be large or expensive.

Make certain that you sign all your emails with your Facebook fan page. Your email signature might be on the long side considering that it features your site URL and contact details. Another line with a link to your Facebook fan page won't have a big impact. It's an excellent way to inform people that you use the social media platform and they can show their support by liking it. This way you'll be telling every single person with whom you correspond about the page. Some will give you a "like" just because they find it fun to do.

Now, there are lots of good motives to take advantage of Facebook and work with it. If your Facebook fan page is popular, you will have a lot more luck with this though. The advice in this article will help you gain more popularity on Facebook. And with a little research, you can definitely come up with more ideas.




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