how to Double your moneys worth- Landing page design
If it is your very first time designing a landing page, you are probably coming across quite a bit of contradictory and repetitive advice.
Truly, there is a strange shortage of quality info on the internet.
In order to make everyone lives easier, I've put together a summary, and very explanatory advice that will give you a good idea of what to do.
When building a house, you always start with the foundation first. The basics of landing page design are obviously the most important. You need to learn to crawl before you can....dance.
Here's the breakdown:
- All you contents need to be minimal and have punch
- Points should take 2 sentences max to make
- Call-to-Action should be direct and clear
- Do you make your product' value clear?
- You need to add authority and build a trust-able image
Each of these elements are additions in an equation, if you single out any one of them, you just won't get the same results.
Now, we don't have time to properly address each one, so i will give you a good summery of the last point,
Foundation 5: Demonstrating worth
So, you got a minimum price, and you can't drop it any less. What do you do make this price more appealing?
The first thing you have to understand is that value has nothing to do with the price tag. You consider things over and under priced not because of what they usually, or used to cost, it is all relative to how you live your life.
- Will it saves them hours of work?
- Is it full of sought after information?
- Does it makes your life easier?
- Does it help you make money? Is it an investment?
All of these things cannot be priced, and their worth to people is subjective. E.g. saving an hour of work a day is worth 8$ to some people and 150$ to others. So what's the middle ground?
In order to accomplish this, you will need to pick the most general and effective method of appealing as many groups in your demographic with your landing page design as possible.
When adding value, you need to consider not only what your product does, but what it can do for them.
This is what you call "the benefits". You might think this is basic information, but a very common misconception about it is that benefits and features are the same. Well... Are they?
In lamens terms, Features are the functions of your product; what it does. The benefits on the other hand, are the positive side effects of these functions.
Here's an example of this relationship:
Product: ProfessionalSqueeze Video
Feature: Created with aspects of consumer psychology in mind
Benefit: Guaranteed Effectiveness
Feature: Professional, hi def design
Benefit: Authority over competitors, Prestige
This general idea is not difficult to comprehend, the hard part lies in helping the audience understand how to two are related, and delivering this message in a practical and effective way.
A good way to stay on the right track is by stating these in a question and answer format. Don't keep your features and benefits separated, your goal is to connect the two for the audience. Don't assume they will do this themselves.
Next let's take a look at your price.
Try to appear as flexible as possible. When someone figures out that you have an excellent product or service, lowering the price as your sales copy progresses is a good way to surpass their expectations, thus making your product even more desirable.
This is a powerful way to make good things, seem better.
You don't have to price you product less than it already is, just start with a higher one, lower it, and then show some sort of statistic of how much less it is. People love to see the numbers on how much they are saving. Adding a Sales Video, and completing this process in the video is also a great way to get this point across.
Truly, there is a strange shortage of quality info on the internet.
In order to make everyone lives easier, I've put together a summary, and very explanatory advice that will give you a good idea of what to do.
When building a house, you always start with the foundation first. The basics of landing page design are obviously the most important. You need to learn to crawl before you can....dance.
Here's the breakdown:
- All you contents need to be minimal and have punch
- Points should take 2 sentences max to make
- Call-to-Action should be direct and clear
- Do you make your product' value clear?
- You need to add authority and build a trust-able image
Each of these elements are additions in an equation, if you single out any one of them, you just won't get the same results.
Now, we don't have time to properly address each one, so i will give you a good summery of the last point,
Foundation 5: Demonstrating worth
So, you got a minimum price, and you can't drop it any less. What do you do make this price more appealing?
The first thing you have to understand is that value has nothing to do with the price tag. You consider things over and under priced not because of what they usually, or used to cost, it is all relative to how you live your life.
- Will it saves them hours of work?
- Is it full of sought after information?
- Does it makes your life easier?
- Does it help you make money? Is it an investment?
All of these things cannot be priced, and their worth to people is subjective. E.g. saving an hour of work a day is worth 8$ to some people and 150$ to others. So what's the middle ground?
In order to accomplish this, you will need to pick the most general and effective method of appealing as many groups in your demographic with your landing page design as possible.
When adding value, you need to consider not only what your product does, but what it can do for them.
This is what you call "the benefits". You might think this is basic information, but a very common misconception about it is that benefits and features are the same. Well... Are they?
In lamens terms, Features are the functions of your product; what it does. The benefits on the other hand, are the positive side effects of these functions.
Here's an example of this relationship:
Product: ProfessionalSqueeze Video
Feature: Created with aspects of consumer psychology in mind
Benefit: Guaranteed Effectiveness
Feature: Professional, hi def design
Benefit: Authority over competitors, Prestige
This general idea is not difficult to comprehend, the hard part lies in helping the audience understand how to two are related, and delivering this message in a practical and effective way.
A good way to stay on the right track is by stating these in a question and answer format. Don't keep your features and benefits separated, your goal is to connect the two for the audience. Don't assume they will do this themselves.
Next let's take a look at your price.
Try to appear as flexible as possible. When someone figures out that you have an excellent product or service, lowering the price as your sales copy progresses is a good way to surpass their expectations, thus making your product even more desirable.
This is a powerful way to make good things, seem better.
You don't have to price you product less than it already is, just start with a higher one, lower it, and then show some sort of statistic of how much less it is. People love to see the numbers on how much they are saving. Adding a Sales Video, and completing this process in the video is also a great way to get this point across.
About the Author:
For more effective consumer psychology strategies, visit, Http://landingpagedesignshop.com or let us handle everything with effective an Custom, and Psychologically effective Landing Page Design , or Squeeze Video. Join our clients in TRIPLING your Conversions...
posted by Vittoria @ January 28, 2012
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