The True Story About SEO Copywriting That The Experts Don't Want You To Know
Seo copy writing involves creating content that's high quality, that is optimized for the searches and that's also optimized for human readers, as well.
To create great SEO copy, you must be able to include your keywords in the right places while also allowing it to flow and it must also be easy to read. Your keywords, when included correctly, will get your site ranked for the keywords you've decided upon. You will sometimes find copy that's well written but that doesn't have the proper keywords included with it so the search engines are left wondering just how to rank it. Great SEO copy writing involves creating copy that includes all the right keywords while retaining its natural sound. You will soon learn some easy tips that will assist you with writing better SEO copy for your campaigns.
In order to get the best out your SEO copy writing efforts, you need to maintain the content to code ratio to see good results. What does that mean? It's nothing more than getting the balance right between your content and your code. You can check the ratio by looking at the HTML code within your site's source code. Work towards keeping the amount of text far higher than the HTML code for a good ratio. This can help your search engine rankings if you get the ratio right. So having more content is obviously better. Keep your site clean with less code to help you get better search engine rankings.
It's important that you refrain from using words that have nothing to do with your main ideas. To put it another way, create headings that are related to what you're writing about. Remember, when you're creating content for the search engines, don't ignore the readers and vice versa. Another great tip for creating great SEO copy is to use varying keywords instead of using the same ones over and over. The main reason this is good is because the search engines don't take kindly to keyword stuffing. Not only that, but search engines will view your use of varying keywords as a tell that your site is an authority over your given subject matter. Search engines like to use something called LSI or lateral semantic indexing that assists them in finding like words on a page that help them rank it more effectively. For that reason, it may be useful to use a thesaurus so that you can use as many synonyms as possible.
Try to ensure you always provide high quality information wherever possible. The people who come to your site are searching for good value content that helps them in some way. If you feel that there is a certain piece of information that needs to be explained in a thousand words - then do it. You can benefit from having more content anyway. Search engines rank sites according to the content they offer that will best suit their users' needs. If you skimp on the content you offer, you could be avoiding what the search engines really look for. Also, don't make your content too confusing by deviating from the topic. Focus on the main topic and you'll increase the relevance of your content.
Lastly but still important; have 4 or 5 keywords in them when naming your files. When keywords are in the file name it is easier for your site to be optimized, and easier for your content to rank. In summary, SEO copy writing is a skill that takes time to develop, so make sure you put in the effort to see great results.
To create great SEO copy, you must be able to include your keywords in the right places while also allowing it to flow and it must also be easy to read. Your keywords, when included correctly, will get your site ranked for the keywords you've decided upon. You will sometimes find copy that's well written but that doesn't have the proper keywords included with it so the search engines are left wondering just how to rank it. Great SEO copy writing involves creating copy that includes all the right keywords while retaining its natural sound. You will soon learn some easy tips that will assist you with writing better SEO copy for your campaigns.
In order to get the best out your SEO copy writing efforts, you need to maintain the content to code ratio to see good results. What does that mean? It's nothing more than getting the balance right between your content and your code. You can check the ratio by looking at the HTML code within your site's source code. Work towards keeping the amount of text far higher than the HTML code for a good ratio. This can help your search engine rankings if you get the ratio right. So having more content is obviously better. Keep your site clean with less code to help you get better search engine rankings.
It's important that you refrain from using words that have nothing to do with your main ideas. To put it another way, create headings that are related to what you're writing about. Remember, when you're creating content for the search engines, don't ignore the readers and vice versa. Another great tip for creating great SEO copy is to use varying keywords instead of using the same ones over and over. The main reason this is good is because the search engines don't take kindly to keyword stuffing. Not only that, but search engines will view your use of varying keywords as a tell that your site is an authority over your given subject matter. Search engines like to use something called LSI or lateral semantic indexing that assists them in finding like words on a page that help them rank it more effectively. For that reason, it may be useful to use a thesaurus so that you can use as many synonyms as possible.
Try to ensure you always provide high quality information wherever possible. The people who come to your site are searching for good value content that helps them in some way. If you feel that there is a certain piece of information that needs to be explained in a thousand words - then do it. You can benefit from having more content anyway. Search engines rank sites according to the content they offer that will best suit their users' needs. If you skimp on the content you offer, you could be avoiding what the search engines really look for. Also, don't make your content too confusing by deviating from the topic. Focus on the main topic and you'll increase the relevance of your content.
Lastly but still important; have 4 or 5 keywords in them when naming your files. When keywords are in the file name it is easier for your site to be optimized, and easier for your content to rank. In summary, SEO copy writing is a skill that takes time to develop, so make sure you put in the effort to see great results.
posted by Vittoria @ October 21, 2011
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