Sunday, October 16, 2011

Achieving Success with Pre-Selling

By Cody Woolstenhulme


Every single affiliate marketer knows how valuable high quality pre-sell content is because without it you won't be able to warm up your prospects or make lots of sales. You will have to get your prospect in the buying mode before he actually hits the sales page. The right pre-sell won't just make more sales for you, it will build a good rapport with your target audience. You'll see that more and more people trust you to give the right information before they hit the buy button. Here are some tips that you can use to make your pre-sell content better and get more from it.

Understand that pre-selling is all about making your prospect want the product; it's not about promoting or pushing to get the sale. It's more about giving clarity to the prospect who has already shown a proven interest in your product. You've got more freedom when you're preselling because you don't really have to go with the formal 'sales pitch', but rather use your own conversation mode to talk to your prospects and let them know exactly why they should be taking interest in the product.

Testing and tracking are two very important elements that you should take into consideration when understanding your target audience. It's important to analyze what brings in the most conversions so that you can focus more on that when you build your content. Once you have the best content in place, you can start focusing in your testing and tracking. The more you learn from your own audience, the better you will be able to serve them.

It's important that you don't use pain or intimidate your prospect in any way; pre-selling is supposed to make you feel a lot more at ease and to get inside of their comfort zones, not to make them feel negatively. Using pain and distress as weapons can work but only when you are selling, not during the pre-sell. So try to paint a nice picture of what you are pre-selling by focusing on what is good and how the prospect will benefit from your product.

So do some testing and keep careful track of the results you get from those tests so that, eventually, you won't have to do that much more than little bits of work on a consistent basis.

Learning the techniques you need for pre-selling isn't complicated; you first need to focus on building a proper foundation. Work on your basics and get them right before you go ahead and jump into pre-selling; know that you've got the right product to promote and see to it that you're not being hasty in your decisions.

Pre-selling can yield amazing results but it takes a long time for them to come in, especially when you're just getting started with your work. So what's keeping you? Get started with your pre-selling right now and see your results soar!




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