Sunday, April 21, 2019

Convenience Of Using Mobile Billboard Truck

By Christine Rogers


Every company has marketing strategies. They apply these to accomplish their need to let customers familiarize their products. They do advertisements, product launching, and celebrity endorsements. When it comes to roaming outdoor ads, a mobile billboard truck will help them get closer to the public.

This method is still the commonly used method of mobile advertising today since its first introduction. This is the most convenient marketing strategy. It is due to its box shape where they can put up their print ads on all of its sides. Aside from that, the truck can drive all day within the streets megacities and metro areas.

It also has features that can be flexibly added on to it. LED lighting effects can be installed that will light up in the night. LED screens can also be placed on all sides that will play their video ads. Sound systems can be placed on top that will play their company song.

Another feature that the company can add is the showroom. Here, they change the metal steel walls of the trucks into durable thick yet safe glass panels. That way, people along the streets can see how they stage the scenes. They can put in actors and stage furniture in order to further enhance their product marketability.

Creativity and innovation is needed to create a marketable story board for the showroom. Here, the marketing team can share ideas and opinions on what is the best story to tell customers. They will create a mini stage play in there. This method can capture the interest of the audience. As a result, product marketability, customers, and sales increase.

Renting billboard trucks will increase the area and places covered by the company. Viewers will be curious on their display that they cannot help but take a much closer look. In effect, they gains a much diverse types of customers. Also, these mobiles are offered at an affordable price which saves them cost per mille or thousands of dollars.

Despite that, this type of advertising also has disadvantages to bring. Renting mobile trucks are only on a short term basis, unless stated otherwise in their contract. Though affordable, it incurs costly set up costs. Thus, it is highly recommended if they can do this on a monthly basis to lower its price.

If hiring the services of mobile companies is not in the option, creating their own mobile truck is. What is good about this is that expenses are within company operations. It is a given that it will be costly to make. However, positive results will eventually yield the longer the truck has been roaming in roads. They have much more power in deciding where it drive that they cannot get when in contract with mobile billboard companies.

To begin, a feasible design must be determined first. It must be seen even at a far distance. The upper management has to approve this first to ensure it will catch customer interest. The design has to be simple yet powerful. Information here has to be clear and concise so customers can remember it easily. When it comes to the image, it is better to choose one out of many that have a huge impact to customer. This way, they would not be overwhelmed by too much photos there.




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