Monday, February 25, 2019

Useful Information Regarding Mobile Billboard Truck

By Anna Bell


Using mobile billboards for advertisements is a pretty new method that has become very common recently. This kind of advertisement is normally grouped as an out-of-home advertisement. This form of ad is being adopted by many companies due to several advantages that come with it. This article describes some of the advantages. Here are facts regarding Mobile billboard truck.

Affordability is one of the first benefits of this out-of-home advertisement. So far compared to other forms of advertisement, it the most cost effective. When effectively used, more than 1000 views of the advertisement can be generated using as low as 48 cents. In the US it is regulated by the Outdoor Advertising Association of America. The association reveals that it costs 18.90 dollars to reach 1000 views on television during prime time.

It costs 11.03 dollars to reach 1000 people in newspapers when the ad covers a quarter of a page of a newspaper. It costs 5.75 dollars per 1000 individuals in national magazines. Exposing 1000 people to an advertisement on radio during prime time costs 5.57 dollars per 1000 people or views. Every type of media costs a different amount in the US and among the cheapest are mobile billboards.

It is now possible to tell the number of individuals viewing mobile billboards when it is being moved around on trailers and trucks due to technological advancements. Initially, it was not possible to estimate how many individuals viewed these adverts. Currently, cars are installed with global positioning system (GPS? systems so that their movements can be monitored and tracked and videos of the people in the locations they move captured.

These capabilities have made estimation of number of people who might have seen the advert possible as it passes through a place. This in turn assists companies in planning well and determining the efficiency of this form of out-of-home advertisement. Determination of whether the target has or has not been reached is also possible. This way, crucial decisions can be made about approaches taken with future adverts.

Creativity has made it possible to produce advertisements that are reflective in nature so that they do not only get to be used during the day. Instead, they can also be used at night without any trouble. Better printing technology also makes it possible to made adverts more detailed and reflective. LED displays can also be customized as much as one needs and they can also be changed easily using software.

Another very crucial aspect that accompanies these advertisements is durability. As the truck is being driven through a highway, other motorists are given adequate time to identify the advertisements and read them. The proximity and the size make it possible. Normally, other motorists are always much near the truck and can be noticed easily. Also, the advertisements are always big enough so that they can be noticed with ease.

There are lots of companies specializing in production of these types of adverts. A search on the internet can give one lots of company names together with their contact information, and addresses. The information can then be used to arrange a meeting with them. Prior to making a decision it is normally best to compare different features of various companies such as price.




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