Saturday, February 10, 2018

Tips In Doing A Newsletter Proofreading And Its Importance

By Carol Gray


There are many ways for businesses to market themselves and gain more customers to make their venture successful. This includes posting advertisements in various forms like television, radio and newspaper ads as well as on billboards. They could even post them on websites aside from their own to invite people surfing online to their website and try their products or services.

Another method of advertising is through newsletters being sent to people through traditional mails and by emails. But before these are sent, make sure you have done a newsletter proofreading in ensuring these have no errors in writing. This includes the mistakes in grammar, spelling or other linguistic rules in preventing to give a bad impression about your company.

Doing this is vital as it gives your recipients the impression of your seriousness with the composition of the message if it was properly taken cared of. This helps them understand better the message and avoid being misunderstood or them getting confused with the newsletter they read. This provides the company among your potential and current customers good professional image.

Meanwhile, making mistakes in its competition will reflect very poorly on your company which might give an unprofessional image to you. That is because this displays the lack of care and time spent in making sure that everything in it is correct before being mailed. This may cause them to become confused because of misunderstanding your message to them.

These errors will have negative impact on your reputation possibly and fixing it after would be very costly. This includes placing an incorrect price of your products and services which makes the customers expect falsely or incorrectly. Or an information regarding the products which is not wholly true can put you in bad position instead that makes explaining the mistake more difficult.

There are some things you can do while proofreading your message like reading it both loudly and silently. This informs you how it sounds which may help you in determining any grammatical error it has so it would be changed immediately. And if you read them multiple times, you will probably notice the mistakes in spelling which are not obvious.

You could use spell and grammar checker applications which are available and can be used online for free. But never depend on this because it does not detect all errors and sometimes those they detected are not actually incorrect. Using them as a first screening is usually advisable to help you start with the proofreading process.

Do not proofread every kind of mistakes at the same time but do them separately like for spaces, contractions, apostrophes, spellings and grammar. List down errors that are most commonly made by your writer or yourself and do a separate check for them. Take note the changes done to avoid repeating the same mistake once again.

Let another person to proofread it since they may detect mistakes you did not. This is true specially when proofreading your own message. That is because of your familiarity with your writing.




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