Thursday, May 4, 2017

Composition & How Trailer Wraps Can Implement It

By Jennifer Marie Anderson


To say that trailer wraps catch the eye would be nothing short of an understatement. In order for this to occur, however, they have to be striking in terms of composition. This feature matters, to say the least, and you should know that it can be implemented in different ways. When this happens, the companies being presented will be able to gain more impressions. When it comes to composition, this is what you should know.

One of the ways to accomplish composition is by using the right colors. Some can be paired off better than others, but this doesn't change the fact that colors can catch the eye when they work together. For example, one of the reasons why the Mets logo is so iconic is that it features bright orange against bold blue. This provides a stellar contrast that sticks to the minds of people that see it, even if they aren't Mets fans to begin with. Color matters when discussing trailer wraps.

Another thing to know about composition, according to Long Island SEO companies is that negative space goes a long way. For those that are unaware, negative space is the term used to describe the space around visual objects. This extends beyond the wraps in question, as anything even remotely related to art can implement it. Regardless, if you're careful about the images you use, in addition to how much negative space is involved, you'll be able to build upon your understanding of composition.

If you're truly serious about implementing strong composition, text placement must be understood. You might have the most striking graphics to showcase, but they won't matter unless text is appropriately set. You want to make sure that it's the focal point of your efforts, seeing as how it will be able to convey the most information possible. For anyone that would like to use these wraps in the future, text cannot be overlooked.

If you'd like to learn about composition in general, these are just a few talking points worth going over. Trailer wraps matter, as do many methods that fall under outdoor marketing, but it's not enough to simply plaster your logo and products onto vinyl materials. You must develop your wraps with visual clarity intact. This is where composition comes into play, and to say that it can produce results would be an understatement.




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