Sunday, September 11, 2016

Boosting Business With Custom Trade Show Swag

By Kenneth Miller


A lot of companies use advertising and marketing to increase sales, attract customers and to boost profits. Radio and television commercials and advertisements in local press can be very effective and has worked for many businesses. Another way of promoting your business is by using custom trade show swag and many items are available.

Trade show swag is a free product or useful item that is given away to potential clients at an event. The merchandise often comes in the form of clothing and many firms will use shirts, caps and jackets with their logo and company name printed on to them. Other items will include golf umbrellas, jars of candy and sports drink bottles.

Many businesses have noticed an increase in profits after handing out free items at trade exhibitions and other public events. Mini flash sticks with logos and are very effective and they can be reused afterwards by the recipient. Other good promotional items, which are also useful to those who receive them, are cell phone skins and laptop bags with your company logo printed on.

Giving away free stuff is always a good way to attract potential customers to your business. Food retailers will often give away samples of the products they make or sell and this will usually result in increased sales. When you are handing out your swag, it is useful to speak with the people to get their attention, which allows you to promote your company verbally.

When your marketing campaign is trying to attract young children it is extremely important that any freebies you give out are safe and suitable for kids. If you are purchasing your promotional items from an outside company you should check that it conforms to safety standards. Any item with glass, sharp edges or small pieces should be avoided and it will be better to use things such as dolls, teddy bears and coloring books.

There are a lot of businesses that specialize in manufacturing custom merchandise for promotional purposes. You can locate a company on the net and give them an idea of what you need and they will help you to select some suitable marketing products. Meeting with a marketing expert is also useful as they will often come up with great ideas and suggestions that you may not have thought about.

When you visit the exhibition or show it is essential to have plenty of swag to hand out to potential clients. Many of the large trade shows and fairs will go on for days and if you run out of merchandise it will not give a good impression. You should order more merchandise than you will need because you can always take it along to the next event so it is not surplus to requirement.

It is very important to use good highest quality products and you should buy the best that your marketing budget will permit. If you hand out free items and they fail or stop working it will give potential customers the wrong impression. When you are intending to use clothing to advertise your product or services you should offer different sizes and color options to appeal to a larger audience.




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