Sunday, May 8, 2016

Increase Your Profits With Unique Promotional Items

By Brian Young


The majority of companies will at some point need to use advertising or marketing techniques to boost sales and attract first time customers. Radio and television commercials are very effective and this works for a large number of businesses. Another good way of increasing business is by using unique promotional items and there are many types for you to choose from.

A promotional item may come in various forms and it is very important to select the right product to suit your particular area of business. A lot of people use items of clothing such as t shirts and baseball caps with their company name or logo on. Others will use original music or video clips to promote the products they sell and these can produce some profitable results.

If part of your business involves attending sales exhibitions or public events then handing out a free promo item can be successful. USB sticks with company logos and telephone numbers are a new idea and are becoming increasingly effective. Other additions to promotional items are cell phone covers and brightly colored laptop bags with various types of script and graphics on them.

A lot of companies with a large budget will use some extremely expensive forms of promotional tools. Full sized robots, racing cars and other forms of transport have been used and are an effective way of attracting attention of the passing trade. Other promotions have used a hot air balloon, airships and even customized light aircraft to boost the image of a company and increase sales.

Giving away items for free is always an excellent way to attract customers to your business. Many food manufacturers and retailers will often hand out free samples of the products they sell and this will often result in increased turnover. Giving a free admission ticket to children who have an accompanying adult is also a great idea when trying to boost your trade.

When you are trying to attract children to your business it is very important that any free item that you give away is safe and suitable for minors. If you are purchasing promotional gear from an overseas company you should ensure that it meets the safety standards in your area. Any products with small pieces or a sharp edge should always be avoided to prevent injury.

When searching for a company to make and supply your merchandise there are many businesses now specializing in this. Most can be found online, and after letting them know what type of marketing you plan, they will tailor a product to suit. A consultation with the company can be beneficial as they may often make a suggestion which could be more effective than your original ideas.

When using things to promote a company it is better to use a high quality product if your budget will allow. Giving away freebies that break or wear out quickly can have the opposite effect and so this should be avoided at all costs. When you are using clothing, it is important to offer as many size options as you can and in different colors, especially if you are going to give it to a potential customer.




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