Wednesday, March 11, 2015

The WWE Network & Potential Online Marketing Strategies

By Arthur Williams


Wrestling fans, around the world, have already learned the news about the WWE Network reaching one million subscribers. For those who do not know, this was the proposed goal of World Wrestling Entertainment, as it seemed like they needed to reach this number in order to break even with the service. It's a tremendous bit of news, for WWE in particular. It shows just how strong the service has become and why others - both in online marketing and otherwise - should get involved in it as well.

As someone who has seen early problems with the WWE Network, I can confidently say that they have been all but ironed out. Keep in mind that the Network has been rather shaky during live streams, which has been fixed in due time. While some problems may pop up now and then, they aren't enough to be deal-breakers. It's also worth noting that subscribers are tied to a no-commitment contract, which basically allows them to drop the service whenever they'd like.

If there's one issue I've had with the WWE Network, since the beginning, it would have to be the service's slow production of content. Even the uploading of older shows, it would seem, has been a sluggish endeavor that I had to wonder why the process had been taking for so long. New content is understandable, given its exclusivity, but older shows? Nonetheless, I found myself using the Network since its inception and, in my experience, it's been a worthwhile endeavor.

If you want to talk about greater online marketing strategies, there are quite a few which can help the WWE Network in the long term. Advertising can be done on this platform, which goes without saying, and the services linked to firms the likes of fishbat can prove to be more than useful. You have to consider that said firms have been able to use websites like Facebook and Twitter, which is effective to say the least. However, it is the way that propositions are made that helps to create results.

I do not believe that WWE will have much trouble marketing its Network on social media, especially since the company has been heavily focused on Twitter. To me, a company like this should be involved in modern methods of communication, which is why the WWE Network can benefit from greater platforms for advertising. It may be the best way for the service to obtain another million subscribers. Once this is done, I am sure that greater success will not be far off.




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