Tuesday, January 6, 2015

Is "user" Out Of Style In Social Media & Long Island SEO?

By Arthur Williams


What are some of the most common words we associate with those who purchase products? I am sure that "customer" would be viewed as the go-to word, which is understandable. However, I'd like to think that it has been changed to make it seem friendlier, as "guest" has been used more often. Social media, Facebook in particular, may start to see similar changes to the word known as "user." It's a point to evaluate and I am sure that those who specialize in Long Island SEO can do so.

The Atlantic posted an article that talked about how Facebook may denounce the term, "user." Margaret Gould Stewart, who is the director of project design at Facebook, said that the company wanted to refer to their fans as "people" instead. On the surface, it's definitely a more attractive term that'll look better on Facebook. It'll also ensure that the company sees these men and women as more than just numbers, which is another point that cannot be overlooked.

Many companies are very partial to these words being used, and I say this from experience. I worked in retail for more than three years and for me to refer to customers as anything other than "guests" would earn me a proverbial slap on the wrist. They were very critical of team members who did not follow this rule. After all, they wanted to maintain a safe status quo and part of this was the overall vernacular associated with the store in question.

Is it possible that the general audience will, eventually, use the term "people" to address those who use Facebook on a consistent basis? I am sure that it will happen, but the problem is that it may take more time than Facebook will anticipate. Something like this should be pushed and marketed well, which is something that Long Island SEO experts can cover with great effectiveness. The only way that this can be done, though, is through firms along the lines of fishbat.

No one can argue with the fact that "people" seems to carry a more positive connotation than "user," which is what Facebook has recognized. After all, no one should be generalized, especially when everyone has their own lives and responsibilities which are unique to them. As a result, this shift in terms makes sense. However, it has to be able to catch on and I am sure that it will do so, if it allowed the time and effort needed to make it happen.




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