Tuesday, October 28, 2014

What Franchise Consultant Services Do For You Whether Selling Or Buying

By Roseann Hudson


Deciding to franchise your business is a big step. It means you have a product or service that has a fairly large share of the local market and you believe it can capture a large share of a lot of other markets as well. This went into the minds of all others, such as the famous burger places and other fast food outlets that come to mind. What you have access to they may not have and that is the franchise consultant services that are now available.

The things you do and the processes you have developed is what your business is all about. When you franchise your name, and that is what you are doing, all of those things must be done the same way, by everyone. All of that must be documented so it is done that same way to be truly yours regardless of who is doing them.

The procedures you use for greeting your clients or customers will need to be standardized. The printed material will need to be formulated, printed and handled in the same way in all licensed shops. Everything you do, so far, must be written down so it can be followed in precise detail.

A most important thing to remember is that you are not only selling a business plan, you are selling a bit of yourself. Everything that happens to the customer, at all licensed outlets you permit, must be the same as if that person comes to you. This is a very important concept to follow when you are creating the many manuals you will have to complete before this activity can take place.

The consultants are very adept at getting you to formulate all of these processes. They can assist in this because of the many franchising systems they have had a hand in. Not only that, they have the checklists, from those former endeavors, they can refer to because the number of items that must be analyzed is amazingly large.

From the type, weight, size, color and quality of materials you use for everything from food ingredients, containers, plates, cups and literally everything else, it all has to be decided, by you. The vendors can be decided, because of a deal you have reached with them, for all provisions that must be used by all license owners. This must be spelled out.

The processes, for any manufacturing or provision of services, from a coffee shop, burger, pizza place or even a cleaning company you are taking regional or national, must be designed with the ultimate goal of being the same each time they are performed. In order for this level of consistency to be achieved, it must be written in the documents and adhered to. This includes advertising, how proposals are generated and community participation activities.

Every business has many consultants and outside assistance for many things. Accountants, tax preparers, advertising vendors and others are a few of these. In getting your business ready to sell licenses, you need to have someone working on this full time and you are busy making your current clients happy. In this economy, take advantage of every option you have and use these professionals like they will use your services for their next burger or pizza.




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