Targeted Testing With Mobile Apps - New Innovations From Google
In a nutshell, if you were able to target specific users that were migrating from their mobile applications to websites that they were looking at using their mobile browser, you would have a better idea of what the consumers were actually looking for and would be able to display advertising that could complement these types of searches. Google is working on a way to look at this cross comparison of information, and then integrated in such a way that ad delivery using mobile applications could be taken to a more proficient level.
Advertisers will soon be able to target users that will be able to purchase their products and services which are migrating between mobile websites and apps. Using different tracking systems, they will be able to target your potential customers with much more accuracy, adding more money to your bottom line.
Cookie Preplacement Technology Exists? As you have probably heard, Google is trying to find a way to eliminate the cookie, bat file that is deposited into your web browser allowing other people to understand where you have been and what your activities actually are online. This is how retargeting actually works, when software programs are able to scan your cookies, and then display similar ads, or the same ads, you were looking at moments before on a completely different website. Fortunately, Google is not trying to eliminate this just yet, but is more focused upon combining all of this data whether you use and Android or Apple phone.
What Google Says - Google has actually said that the testing has begun and considers it a very transparent method of gathering data. He also stated that it can help businesses become more profitable by running ad campaigns that will look at both mobile apps, and where they have gone on their browsers, to deliver the best ads possible. In just a few months, we might have the preliminary results for how well this type of advertising actually works.
Whether Google is able to use this with AdMob to target mobile applications and advertisements that are delivered when people download apps, and take it to a higher level than they have right now, remains to be seen. It is simply a promising aspect, yet another one of the innovative ways that Google is changing the way that we see advertising, and that advertisers can profit from the people they are able to target on the web and with mobile phones.
Unfortunately, this will not be in full effect for several months at least, and the results of the testing will not be known until a much later time. It is hopeful that this new technology that is being developed will make it better for those that have cell phones and advertisers that pay good money for using Google advertising.
Advertisers will soon be able to target users that will be able to purchase their products and services which are migrating between mobile websites and apps. Using different tracking systems, they will be able to target your potential customers with much more accuracy, adding more money to your bottom line.
Cookie Preplacement Technology Exists? As you have probably heard, Google is trying to find a way to eliminate the cookie, bat file that is deposited into your web browser allowing other people to understand where you have been and what your activities actually are online. This is how retargeting actually works, when software programs are able to scan your cookies, and then display similar ads, or the same ads, you were looking at moments before on a completely different website. Fortunately, Google is not trying to eliminate this just yet, but is more focused upon combining all of this data whether you use and Android or Apple phone.
What Google Says - Google has actually said that the testing has begun and considers it a very transparent method of gathering data. He also stated that it can help businesses become more profitable by running ad campaigns that will look at both mobile apps, and where they have gone on their browsers, to deliver the best ads possible. In just a few months, we might have the preliminary results for how well this type of advertising actually works.
Whether Google is able to use this with AdMob to target mobile applications and advertisements that are delivered when people download apps, and take it to a higher level than they have right now, remains to be seen. It is simply a promising aspect, yet another one of the innovative ways that Google is changing the way that we see advertising, and that advertisers can profit from the people they are able to target on the web and with mobile phones.
Unfortunately, this will not be in full effect for several months at least, and the results of the testing will not be known until a much later time. It is hopeful that this new technology that is being developed will make it better for those that have cell phones and advertisers that pay good money for using Google advertising.
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posted by Vittoria @ August 28, 2014
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