Monday, July 28, 2014

Making Your Salon More Attractive To Clients

By Jansen Wilhelmsen


While having great stylists is the most important offering at a salon, there are many other services and amenities that you can offer that will keep customers happy and encourage new customers to try out your business. Here are few options that you might want to consider.

Beauty treatments take time, and for many customers, time is already rushed due to work and family commitments. If you can offer more than just haircuts, hair styling and coloring services, then your customers will be most appreciative. For instance, offer waxing services so that people can have eyebrows shaped and facial hair removed. Another option is to offer manicures and pedicures. If customers can book an appointment that covers all of their beauty and grooming needs, they will definitely see this as a huge benefit that your business offers.

Expect that many of your customers also would want to have massages. If you have these, then you could attract more people to come to your salon and spa. You do not have to make the massage service available on a daily basis. A few days in a week would do but just make sure that the massage service is also varied.

It is necessary to make sure that your customers are entertained even as they wait for their turn. To do this, you should have magazines and newspapers ready for reading. Another important thing that you should have is TV, particularly DirecTV, in the waiting area of the salon. Since you have a business, you could have a corporate DirecTV account which could installed with no hassles by a company like Integra Systems and this would guarantee a variety of high-definition shows for your customers.

Coffee and water often are provided at a salon, but you could also offer a bit more than the basics. Perhaps you offer a variety of spa-style waters, such as pretty glass beverage dispensers filled with cucumber water, strawberry water and lemon water. Perhaps you offer iced green tea or espresso or perhaps purchase a coffee machine that allows each patron to create a fresh cup of flavored coffee instantly. Add a plate of chocolate dipped strawberries or perhaps colorful macaroons and guests will definitely appreciate your efforts.

The interior of the spa or salon is something that could also draw in the customers. This is the reason why it may be nice to have a theme salon. You could pick a certain theme and have the interior design be in accordance to it. Shape the theme around the clientele you are hoping to attract. For instance, if your clients are women, perhaps a Parisian theme or floral theme would be fun. For a mix of men and women, transform your salon into a modern luxury spa or perhaps industrial chic.




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