Ovarian Cancer Awareness & The Use Of Trailer Wraps
It goes without saying but out-of-home advertising can accomplish a number of different tasks in the long term. Perhaps it will direct people to a company in order for them to purchase its goods. Maybe it is more of an idea of promoting a movie up until its imminent release date. However, did you know that items like trailer wraps can be utilized in order to raise awareness for medical conditions? This was what Chris Baxter set out to accomplish and his story is an engaging one.
According to an article on AJC, Chris Baxter's wife, Virginia, was diagnosed with ovarian cancer. As a result, she had to undergo emergency surgery and chemotherapy for a month, which is the standard procedure for this particular condition. After this was done, Baxter made the decision to inform others about this condition and the ability to become checked for it as a result. He went out to increase awareness for ovarian cancer but through vehicles.
Given the fact that Baxter had both a truck and a boat, he decided to raise awareness for ovarian cancer with them. More specifically, he would go on to place wraps on them, which depicted not only the message to tell women to become tested for ovarian cancer but information on how to go about this process as well. Before this point, Baxter's boat was primarily utilized for fishing competitions. After said point, it became useful for another purpose entirely, one that can only be considered greater.
When it comes to marketing anything, I am of the opinion that trailer wraps are amongst the most reliable items. After all, they have been used in the past in order to promote media like TV shows and movies but to utilize them for the sake of awareness for a medical condition is certainly out of the ordinary. However, Baxter took his vehicles and made the most of this, promoting ovarian cancer awareness both on land and at sea. Not only are these wraps affordable but authorities like JMR Graphics can attest to the reach that they have.
Ovarian cancer is one of the more serious medical conditions seen, which is a point that can be attributed to any type of cancer. After all, it is a condition that deserves to be focused on and I have to believe that Baxter's efforts in the way of marketing have proven themselves. He had a strong message to get across and it's clear that these wraps were able to accomplish this task. In time, I have to believe that Baxter's wraps will be able to educate even more people.
According to an article on AJC, Chris Baxter's wife, Virginia, was diagnosed with ovarian cancer. As a result, she had to undergo emergency surgery and chemotherapy for a month, which is the standard procedure for this particular condition. After this was done, Baxter made the decision to inform others about this condition and the ability to become checked for it as a result. He went out to increase awareness for ovarian cancer but through vehicles.
Given the fact that Baxter had both a truck and a boat, he decided to raise awareness for ovarian cancer with them. More specifically, he would go on to place wraps on them, which depicted not only the message to tell women to become tested for ovarian cancer but information on how to go about this process as well. Before this point, Baxter's boat was primarily utilized for fishing competitions. After said point, it became useful for another purpose entirely, one that can only be considered greater.
When it comes to marketing anything, I am of the opinion that trailer wraps are amongst the most reliable items. After all, they have been used in the past in order to promote media like TV shows and movies but to utilize them for the sake of awareness for a medical condition is certainly out of the ordinary. However, Baxter took his vehicles and made the most of this, promoting ovarian cancer awareness both on land and at sea. Not only are these wraps affordable but authorities like JMR Graphics can attest to the reach that they have.
Ovarian cancer is one of the more serious medical conditions seen, which is a point that can be attributed to any type of cancer. After all, it is a condition that deserves to be focused on and I have to believe that Baxter's efforts in the way of marketing have proven themselves. He had a strong message to get across and it's clear that these wraps were able to accomplish this task. In time, I have to believe that Baxter's wraps will be able to educate even more people.
About the Author:
In order to uncover more in regards to the benefits of trailer wraps, get in touch with JMR Graphics.. This article, Ovarian Cancer Awareness & The Use Of Trailer Wraps is released under a creative commons attribution license.
posted by Vittoria @ June 04, 2014
0 Comments
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home