Thursday, August 29, 2013

What Is Attraction Marketing?

By Ken Acree


Exactly what is attraction marketing? Attraction marketing is basically a selling system where potential customers and clients locate you, rather than you having to pursue and chase them down. Over the past few years, the principles of this type of marketing have been perfected through the use of various online systems. Read on to learn more about this process and how it can be of benefit to you.

The primary point to remember is that customers discover you, rather than the various other ways you could procure a sale. No more ferreting out leads from friends and family. Once a system is appropriately developed, you can actually kick back and delight as consumers flock to you.

Traditional sales and marketing uses a push approach. In essence, you push your prospect to buy whatever it is you are offering. Attraction marketing is different. It is more of a pull process. Once a prospect has inquired about your product or service, you gradually pull them toward a buying decision.

Although it is expected that you will kick back and attract leads with this strategy, it does not begin by that manner. You need to do research in order to fulfill the prospect where they have requirements and needs. Definitely the very best method to draw in a customer is to first offer something that they want, desire, and have use of.

As opposed to leading with a sales pitch, lead with worth all of the time. Show a determination to give without expectation of receiving in return, and you will be particularly appealing to possible consumers.

Attraction Marketing is not a one time sale, however rather a recurring effort. In some methods, this system is not a sales trick, however is actually a whole means of life.

One of the most important traits for this type of marketing system is that you continue to provide value over time. Again, this is not about a one time sale. When your customer base is happy with the value that you provide, they will also continue to buy from you when asked.

All in all, attraction marketing is one of the best philosophies to employ when you wish to sell anything. Other methods will work, but often lead to great deals of stress and dissatisfaction. Attract other to you by providing true value, and everyone comes out a winner.




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