Wednesday, July 17, 2013

Tried And Tested Marketing Strategies

By Jensen Carlyle


Your excellent products are great for everyone but it doesn't mean that it is enough to generate a lot of sales for your business. Some of the small businesses are saying that their products are better than those who are coming out on top and the reason why they are always behind the competition is that they are lacking on luster. A wise consumer may look for a brand that is more trusted or credible and most of these brands are well-known. For a business to win their target consumers, they must work and plan hard to shine and be known by a lot of people. To make this thing happen, a business must exploit on different marketing strategies which are proven to shoot the sales up.

Traditional Ways

Many marketing strategies have come and gone but some methods have stayed on the list of the most effective marketing moves without any signs of slowing down. They can also be called as traditional marketing and with it, a business can create an effective commercial and use it to draw attention from the public. TV advertisement is one of its examples where a business can get it for free through guestings or buy some airtime for different ads and reminders.

Getting on the radio can also attract consumers and generate a considerable amount of income. This traditional marketing move may not be as big as TV advertisements but it can still call the attention of many listeners. Other marketing ways that falls to the category of traditional marketing include flier distribution and newspaper or magazine publication.

Trending Marketing Strategies

A short period of time after the new technology was introduced, companies were able to blend in fast that they have found ways on how to make use of it on their marketing campaigns. With the internet, getting customers and sales is just a few clicks away. One of the trending online marketing techniques as of today makes use of different social media sites such as MySpace, Facebook and Twitter. Marketers will just have to buy or get their own followers, introduce their products and make announcements through these tools. Provide a link to the official website where customer can make a transaction.

Email marketing is another effective way to approach a target market and generate huge income for the business. Aside from being inexpensive, sending out newsletters through email is very flexible and easy to manage. Other top and modern marketing tools that you can make use of include Search Engine Optimization (SEO), article writing, website hosting and making use of free online advertising sites.




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