Tuesday, May 28, 2013

The latest SEO news following Panda and Penguin updates

By Frederic Leblanc


After Google launched their algorithm updates, Panda and Penguin, Seo as we knew it before changed completely. Webmasters had been complaining that their sites lost ranking, had been de-indexed and even sandboxed. But you don't need to be concerned about that any longer, we'll clarify the latest SEO news you need to know in this new era.

Latest SEO news revealed

The very first update was Google Panda, released in February, 2011. Google panda is in charge of detecting poorly written content material, spun articles, keyword stuffed content material, and so on. Before Panda, webmasters usually utilized 1 article and even 40 differents versions of the same article for their hyperlinks building campaign, this technique does not function anymore. The algorithm following this update is so potent that it can recognize your article's subject by sorting out each feasible keyword, phrase you used in your post. Google is intelligent, when you have crappy content material, they will notice, sooner or later they will.

This update isn't that poor, really the answer is quite simple: hire a great writer, write the content your self, and write for individuals and not for the search engines like google.

And now we introduce to you, the accurate nightmare of all webmasters, Google Penguin update. This is the real deal, the update that ended a large number of websites and punished millions. This poor boy is watching the methods you use for building links to your web site. No much more Black Hat Seo, which means that these "10,000 hyperlinks a day campaigns" are out of the game for good. Using Black Hat techniques is totally forbidden now, all these automatic tools we used to use are now virtually useless, there are people who still use it but now it must be almost manual so there's no risk. Even Gray Hat methods are dead. In this latest SEO news, what Google is attempting to attain with this update is the fact that Google desires to show high quality, relevant content to its users so why would he rank your Overly-optimized, full of irrelevant content web site?

It's all about White Hat methods now, and it should have been that way since the very beginning. The majority of the so called "SEO experts" had been really scammers and what occurred to them now? They're out from the business. Prior to it was extremely lucrative to create a item (usually ebooks), produce a web site or landing page and then run the HEAVIEST black hat campaign ever and rank it inside a matter of months. All they cared was concerning the simple cash, not actually caring about how guests benefited from it. Latest SEO news in a nutshell (suggestions integrated)

Create a top quality product or service about some thing you are passionate about. We want effective company that keeps the cash flowing for many years. If your product is good enough, you will get money, do not rush it. Produce a well-designed web site to promote your product/service. Tip: include a blog in your site. Google loves new content material, and the best way to add daily or weekly content is through a blog inside your website. Promote your website the right way, White Hat methods only. Stop attempting to take shortcuts simply because within the long run, they do more harm than good..

That is it. Now you know precisely what to avoid and what to complete. You may also Google "Latest SEO news" for more tips and great practices you are able to apply to your web site.




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