How To Quickly Increase Your Traffic From Article Marketing
Article marketing is a great way to get links and real people to visit your website. You can potentially get hundreds of people reading your articles if you distribute them widely enough, and every time somebody takes your article from a directory and uses it on their website, you get another valuable back link pointing to you.
But of course article marketing is not perfect, and it's only one of the strategies you should be using to generate traffic for your site. But let's say you decide to start writing and submitting articles to niche blogs, directories and other sites online. What happens if despite all of the work you do to get your articles out there, your website's traffic doesn't increase very much? You might start wondering if article marketing really is worthwhile for your business.
The thing is that article marketing certainly does work when used in the right way, but there are a number of traps that can stop it from being effective if you don't know about them. If your results aren't as good as they should be, asking yourself these 4 questions might help:
1 - Are you writing articles about topics that are interesting to a large group of people or is the prospective group too small? You need to have enough depth in your market or you won't be able to find enough visitors regardless of how many articles you write.
2 - Is your title enticing enough to capture a readers attention and get them interested so they click through to the article? If not, you'll need to work on your titles and make them more compelling.
3 - Does your article really help people? This is important - if your articles are just a group of words jumbled together, there's really no point in distributing them. If you write quality articles that actually help people, you'll do very well with article marketing.
4 - Are the articles you write easy to read? Make everything you write and distribute easy to read, understand and act upon. If what you write is hard to understand, you'll lose people and they will be much less likely to visit your site.
These are a few of the factors which might contribute to you having low click through rates from your articles. Spend some time editing and re-writing any articles that don't meet these criteria, and you will find the number of times your article is read and shared by people will increase. And if more people are reading your articles, you'll start getting more traffic heading back to your website.
But of course article marketing is not perfect, and it's only one of the strategies you should be using to generate traffic for your site. But let's say you decide to start writing and submitting articles to niche blogs, directories and other sites online. What happens if despite all of the work you do to get your articles out there, your website's traffic doesn't increase very much? You might start wondering if article marketing really is worthwhile for your business.
The thing is that article marketing certainly does work when used in the right way, but there are a number of traps that can stop it from being effective if you don't know about them. If your results aren't as good as they should be, asking yourself these 4 questions might help:
1 - Are you writing articles about topics that are interesting to a large group of people or is the prospective group too small? You need to have enough depth in your market or you won't be able to find enough visitors regardless of how many articles you write.
2 - Is your title enticing enough to capture a readers attention and get them interested so they click through to the article? If not, you'll need to work on your titles and make them more compelling.
3 - Does your article really help people? This is important - if your articles are just a group of words jumbled together, there's really no point in distributing them. If you write quality articles that actually help people, you'll do very well with article marketing.
4 - Are the articles you write easy to read? Make everything you write and distribute easy to read, understand and act upon. If what you write is hard to understand, you'll lose people and they will be much less likely to visit your site.
These are a few of the factors which might contribute to you having low click through rates from your articles. Spend some time editing and re-writing any articles that don't meet these criteria, and you will find the number of times your article is read and shared by people will increase. And if more people are reading your articles, you'll start getting more traffic heading back to your website.
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posted by Vittoria @ May 15, 2013
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