Sunday, October 14, 2012

Cheap Backlinks Can Come Back To Hurt Your Business

By Conrad Oconnorton


There are many website owners that agree on the importance of back links as a means to increase traffic but tend to gravitate towards cheap backlinks. Websites are dime a dozen and to get to the top of rankings, owners have to increase the traffic on their sites. A key part of this is SEO or search engine optimization that increases the visibility of websites and in turn its rankings.

Those who have understood the importance of back links have gone on to incorporate this a lot into their websites without realizing the penalty suffered for not screening them first. In an attempt to save money, many even go to the extent of purchasing cheap backlinks in a limited budget, which in turn means that they get third class or often free links. This strategy is dangerous as it can easily backfire.

A back link is a portal on another website that when clicked shall redirect viewers to your own website. In other words, these are direct links back to your website. The more cheap backlinks you have and the more folks use it to visit your site, the better ranking, and visibility you get online. Social book marking links are highly popular today and they are links spread through Web 2.0 properties such as social media sites.

After highlighting the advantages, we shall move on to the disadvantages or perils of cheap backlinks. First, let us look at how social sites are driving the value of good back links higher. Search engines trust social networking sites and book marking sites a lot more hence any link to your website that appears here shall be instantly picked up by a Search Engine and taken into consideration. This means that these two places are potential gold mines waiting to be exploited by those with the capacity to do so.

Now a major component of the drawbacks of improper back linking is determining which links hold value and which do not. Some people believe that the do follow links are more valuable than no follow links while others rate each with some points. Hence, if you have more follow links then it is better than you but do not avoid the no follow links.

The draw back with cheap back links is that linking with dissimilar websites penalizes your rank. Moreover, any traffic that comes your way will instantly leave your site as they will not find information that they were seeking. Both hurt your rankings. Another drawback in budget links is that webmasters may simply convert your do follow link to no follow because the outsourcing company might have not communicated their concerns with the webmaster.

Any back linking service provider who promises superb links with too cheap backlinks is trying to either feed you no follow links in bulk or linking to unrelated websites because it takes time to do this process correctly. Stay away from this as using budget links shall cost you SEO ranking and shall get you penalized by the search engines.

Hence, opt for linking experts who are giving you assured do follow links to related websites even if they charge a lot more for their services. At least, you shall get assured rankings. Cheap backlinks are good as far as costs are concerned but when you are trying to improve search engine rankings it is better to stick with tried and tested methods of linking.




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