Wednesday, August 8, 2012

Your Video Marketing Success Blueprint

By Monica Martinez


Have you tried video marketing? It is an excellent way to generate online traffic, but it has to be done with a certain frame of mind. Videos actually do not have to have the marketers in them. This is a fallacy many of them believe. You can actually make all of your videos by using articles, but not everyone of them. Most of the time, these videos are extremely boring, even when using software that does this. Since you won't want to read a boring article, you should never make a boring video either. Read the following recommendations for video marketing and then take action.

If you have people on staff like an offline business, then you need to choose the best person to feature in your videos. The idea is to choose someone who is photogenic. The person in question should have a pleasant style, be energetic and have a smile people like. Some people just give off a lot of energy when they smile, even though there are plenty of people who will meet these criteria. They make you think they're constantly excited but it's not true. You know the kind of person we're talking about. They're great for business videos because people like them.

You have probably come across IM products that feature expert interviews in some niche or other. Often, the whole product consists of a collection of interviews with different experts. The thing is that these products are usually in text format and are delivered as PDF files. You can do something similar but record the interview on video, which will require you to stay local. It can then be converted into a product if you like. But this is about video marketing, so just get them done and let people see them at no charge. These kind of video interviews can deliver great results. Because they feature various experts, people will also react positively to them.

It is important that you tap into your creative thinking when making your videos. Video marketing will succeed as long as you are creative. Although over the Internet, even off-line, consumers love to participate in contests where they can win certain things. An idea that many people have used is creating a video contest. Creating and designing a prize with value is what you need to accomplish. With a weeklong contest, you can create quite a bit of suspense and intrigue. Document everything that occurs while the contest is on with your videos. If you're following is consistent, then your video contest will probably work out very well for you. Thinking outside of the box will lead you to other things you can do with videos every day.

Many marketing and administrative tasks are considered to be dull. While that is definitely true, making videos and then doing your own video marketing is different. There's a creative aspect to videos that makes it all at least more interesting than other methods of marketing. The process of video creation will get your creative juices flowing. When you can do that, whatever you are working on will be more enjoyable.




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