Sunday, December 18, 2011

Web Design For Client Leads

By John Romens


Web site design with search engine optimization enabled it is of utmost importance if you want to be seen on the internet. In order to build a framework that is compatible with the search engines it is a good idea to know some of the fundamentals of SEO. Web site design, if not properly implemented can have serious issues regarding indexing at a later date. If you're talking to all web design company, make sure that they are familiar with search engine optimization best practices. Your web site designer should be aware of not only the basics of SEO but also the implications of building a site that will be compatible towards deep linking, content management, page ranking and the converting landing page. If you can familiarize yourself with some basic SEO principles, you can get a much better idea for the best website design company for your business.

Grabbing the attention of potential clients or users is the main focus of the landing page.Your choice of photographs, graphic designs and Logos and company branding will determine if a landing page will indeed convert readers and clients into leads. If you're landing page is not compelling, it can a vector the bounce rate in a negative fashion. The bounce rate is the time which a user stays on a web page,it is a very important rankings factor enlisting your site with a good bounce rate retention. Another simple but important feature when designing a web site is naming the home page or the landing page. It may sound rudimentary but I have noticed websites where the actual URL is misplaced with a home URL, or some random PHP or HTML code. I actually noticed a rather large website based in the US that was a major music and promotional company where the own website URL was not even accessible. What this means is that some website designer made a lot of money designing a web site that was useless in regard to any search engine optimization. The irony it is that the company was actually promoting a search engine optimization service on their own website.

The navigation pages of a website are also critical when you're considering having a web site design company build for you. In navigational pages will find some that are more interesting to readers and some that are crucial to the search engines. Many informational websites have hundreds of thousands of pages of text content, much of this is academia for extreme in depth studies of the topic, whether it is medical, philosophical, chemical, government, mechanical or user specific content. And these websites generally rank extremely high in the web sites that is because their content is completely original and is what exactly what the search engines require. The problem with business marketing is that many times you're saying the same things over and over. With website design and navigational pages you can overcome many of these issues. By relegating important people related pages on the main header of the top of the website you can get your client conversions and keep your website interesting.If however, you have in depth information on your services or products you can fold these pages within the website for deeper in depth information. This can achieve great results with search engine optimization and still allow for a promotional business converting website.

With your content management system taken care of now I need to look the different variables that you can include involving social media, video marketing and local resource marketing. There's so many social Media Services that can be geared towards niche marketing that in order to have your web site designed for any future marketing plans it is best to having built into your website now. Do you know what to clients are looking for, if so that is great. You may have a plan to implement promotional videos so let your web design company know before hand. Once many of the basics are all set in place including the content management system and applications. You now can precede to the whole graphic design and advertising visuals on the website. Graphic design comes in many different forms photographs, videos and some in flash frames. Many SEO practitioners believe that flash is not a good software system for graphic images. The truth is normal videos and jpegs will index in the search engines can help your website. Video optimization for web sites and optimizing for photographs using Alt tags are just many of the standard practices within search engine optimization.Talk to your proposed website design firm about what plans they have concerning flash implementation.

Unfortunately many web designers are not search engine optimization individuals. Their main focus has been on website design, graphic design, logo design and the artistic area of Internet website design. The problem is your website needs to be seen. That can only happen when optimization occurs. The implications of this is, if you're searching for a web design company you should perhaps be looking for a search engine optimization company. One that will provide web site designs and graphic designs in house, along with their search engine Marketing Services. As of this year many web sites that are using technology from as little as five years ago may be way out of date in terms of many features. The adaptation of social media, RSS feeds, mobile phone applications and software allows for modern websites such as WordPress to run rings around older technologies. Web designs for WordPress are very simple and nature and extremely cost effective. If your web design company is pushing you to use a content management system or Software System that is out of date or simply their favorite it may affect the performance of the website now than in the future. One thing to seriously consider for the future is mobile phone applications for website searches. Websites that are validated to mobile applications like iphone, android and blackberry will take advantage of the fact many customers are using mobile searches now and will continue to do so even more so in the future.




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